Based on a sample of 145 Flemish first year psychology students at the University of Leuven (Belgium), affective and subjective familiarity norms were obtained for 740 Dutch words. One group of students (N = 64) rated 370 nouns, and a second group (N = 81) rated 370 personality-trait words on seven-point visual analogue scales, both for the positive-negative, and familiar-unfamiliar dimensions. Test-retest and inter-rater reliability coefficients were very high for both wordsets and response-types. The mean ratings and their standard deviations are presented in the Appendix. Gender differences for specific words are tabulated, and the observed association between the affective and the familiarity ratings is discussed.