This paper reports imagery ratings for 338 nouns by a method similar to that of Paivio. For 111 of the nouns a comparison with ratings reported by Paivio with those reported here yielded a correlation of 0.944. Selection of nouns rated for this study was made from stimulus terms employed in various free-word-association studies.
Nouns differ in their capacity to arouse mental images of things or events. Some words arouse a sensory experience, such as a mental picture or sound, very quickly.