The Battig and Montague (1969) category norms have been an invaluable tool for researchers in many fields, with a recent literature search revealing their use in over 1600 projects published in more than 200 different journals. Since 1969, numerous changes have occurred culturally that warrant the collection of new normative data. For instance, in the mid-1960s, the waltz was a popular dance, and undergraduates wore rubbers on their feet. To meet the need for updated norms, we report an expanded version of the Battig and Montague (1969) norms, based on responses from three different sites varying in geographical locations within the United States. The norms were expanded to include new categories (e.g., ad hoc categories) and new measures, most notably latencies for the generated responses. Analyses demonstrated high levels of geographical stability across the new sites, with lower and more variable levels of generational stability between the Battig and Montague norms and the current norms.
The order of presentation of the categories was determined randomly for each participant and the presentation of category names and data collection were performed on Apple Macintosh computers using a custom-written program.