2 samples, totaling 470 undergraduates, were given booklets containing names of common taxonomic categories and wrote 4 examples of each. Data were obtained for 30 categories; for each category, a list was compiled ranking words according to their frequencies of occurrence as responses to the category name. For 1 sample, rank-order correlations were obtained comparing 3 different methods of tallying the data: (a) an unweighted frequency count, (b) a weighted frequency, and (c) the frequency of a word as the 1st or dominant response. Additional correlations were obtained comparing (a) the 2 samples, (b) males and females, and, where applicable, (c) the combined sample and data of W. A. Bousfield, B. H. Cohen, and G. A. Whitmarsh. (PsycINFO Database Record (c) 2000 APA, all rights reserved)