Letter preferences ranking the alphabet

Publication

AuthorsHorton, David L.OAMecherikoff, M.OA

Year1960

JournalJournal of Applied Psychology

Abstract

A sample of 100 college students ranked the alphabet according to their preference for the appearance of the capital letter. Rankings are presented for the total sample, and for subgroups based on age and sex. Coefficients of concordance among judges are low, but the rankings for the total sample and the age and sex subsamples appear to be quite reliable.

LanguageEnglish

Norms collectedpleasantness of the sound of the letter, pleasantness of the appearance of the letter

Stimuli typewords, letters

Participant typecollege students

Participant count100

Reliabilities

pleasantness of the sound (kendall coefficient of concordance)

pleasantness of the appearance — 0.91 (cronbach alpha)

Instructions

Sheets of paper containing instructions for the task, spaces to list the alphabet in preferred order.

Word associations to individual letters1965

Preferences for letters of the alphabet. · Journal of Applied Psychology1959

Statistical Methods for the Behavioral Sciences. · American Sociological Review1955

Letter preferences ranking the alphabet

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Abstract

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