(1) The first objective is to relate the semantic differential to other associative techniques. The semantic diFerential may be viewed as a restricted association-test of potentially high sensitivity. In essence, the subject (S) is given a concept and asked whether it is more ... $\backslash$n
The subject (S) is given a concept and asked whether it is more closely related to 'A' or 'B,' where 'A' and 'B' are paired opposites. He is asked to indicate on a seven-points scale how close the association is.
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