Rated imagery values are given for the Hunt and Hodge (1971) taxonomic-category names, and are shown to correlate positively with category-name m' as reported by Hunt and Hodge. The presence of a correlation is consistent with findings for other materials (Paivio, 1971). However, neither categoryname m' nor the present values correlate with imagery values from the major scale of imagery in the literature (Paivio, Yuille, {\&} Madigan, 1968), possibly because the Paivio et a1. set of items included many nontaxonomic items or the range of values obscured finer grained differences among taxonomic items.
The instructions were read aloud by the experimenter while the subjects read along silently. After questions had been answered, the SUbjects rated each category by checking the numerical scale value representing the ease with which it aroused a mental image.
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