A set of rating data was collected which compared the visual similarity of consonants to the auditory similarity of the same letters. Analysis of the rating patterns raises important questions about the use of similarity data in drawing conclusions about mode of memory coding in a variety of situations.
Subjects were asked to judge pairs of English consonants for sound similarity and visual similarity. Subjects receiving the auditory task were told to make comparisons on the basis of the sound of the name of the letter, not on the basis of its phonetic usage.
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