This article focuses on every day communication in New Media with special regards to private writing on Instant Messaging. After brief introductory thoughts about writings beyond the linguistic norm in New Media we compare the specific circumstances of "new" writing via internet and mobile phone with "traditional" offline writing that can be realized by the use of a computer, a type writer or by hand. How this new writing is judged by the public, whether it is considered to be "good" or "bad" and how experts position themselves in this discussion, is shown in section 3. Section 4 takes a look at which linguistic theories might apply to the analysis of typed dialogues in computer mediated communication. The main focus here is on the theory of Interactional Linguistics which formerly had been applied only to the analysis of oral communication. Finally, language critical and linguistic aspects of writing in the New Media are discussed in a brief synopsis.