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The Effect of Color Versus Black and White Advertising Formats on Affective Ratings and Perceptions of Product Quality – WordNorms – Word Norms
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The Effect of Color Versus Black and White Advertising Formats on Affective Ratings and Perceptions of Product Quality
⚑
Publication
Authors
Wayne D. Hoyer
Robert P. Leone
Cathy J. Cobb
Year
1986
Journal
ACR North American Advances
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