Pairwise similarity‐dissimilarity ratings of 20 slides of buildings representing major architectural styles were subjected to an INDSCAL analysis. Four major similarity dimensions were identified. Subsequently, the stimuli were rated on two batteries of scales: (1) collative and affective ratings, and (2) stylistic and technical ratings. Canonical correlations and redundancy indices revealed close relations between the multidimensional stimulus locations and the scale and factor spaces. The findings of the three experiments suggest that the four principal dimensions in the perception of architecture appear to be (1)Clarity, (2)Hedonic Tone/Arousal, (3) Uncertainty, and (4) Familiarity.