The essay adopts the Tractarian view that configurations of objects are expressed by configurations of names. Two alternatives are considered: The objects in atomic facts are (1) without exception particulars; (2) one or more particulars plus a universal (Gustav Bergmann). On (1) a mode of configuration is always an empirical relation: on (2) it is the logical nexus of ‘exemplification.’ It is argued that (1) is both Wittgenstein's view in the Tractatus and correct. It is also argued that exemplification is a ‘quasi-semantical’ relation, and that it (and universals) are “in the world” only in that broad sense in which the ‘world’ includes linguistic norms and roles viewed (thus in translating) from the standpoint of a fellow participant.