Випуск 13.Том 2 and pragmatics is only a small sample of the coinages based on the analysed non-combined and combined word-formation models, used in Modern English media discourse.Media is an amazing source of data for any linguistic research area.It reflects the dynamic changes occurring in the language.An increasing number of lexical innovations, customary found in Modern English media to represent the totality of facts in various spheres of life, are used to organize the message in the media discourse.These findings provide the following insights for further research: to establish the cognitive mechanisms in the process of forming lexical innovations involving a particular word-formation model; to determine the role of lexical innovations in organization of other types of discourse. ФОНЕТИЧНА СТРУКТУРА ФРАНЦУЗЬКИХ ЗАПОЗИЧЕНЬ В АСПЕКТІ БРИТАНСЬКОЇ ВИМОВНОЇ НОРМИ