The article deals with the issues of understanding the terms of business tourism in lexical cognition, the largest type of cognitive linguistics, and their cognitive analysis. The cognitive aspect of understanding the terms of business tourism and complete exploration the field, the cognitive study of business tourism terms from the world experience is also an important step in the development of the industry and models of tourism language and language learning are presented. Understanding the term of business tourism, when knowledge is interpreted as a cultural phenomenon, refers to the extent which this form of knowledge conforms to the norms inherent in the culture of a particular social group. The author analyzes the theory of social comparative advantages in business tourism in England, the theories of outstanding western sociologists for the tourism analysis as social phenomenon. In this article the author analyzed the theory of social comparative advantages in business tourism in England, learning the theories of outstanding western sociologists for the tourism analysis as social phenomenon. The purpose of this paper is to present the results of study about the strategic importance of business tourism in the Southern Region of Uzbekistan (territory encompassing the cities of Andizhan and Honobod), where the presence of a qualified and diverse tourism offer combined with the existence of varied venues and quality accommodation can contribute to provide a valued tourism experience associated with the meetings Industry. This study allows a reflection on the potential of business tourism in the territories where this sector is not always given due attention by local, regional and national tourism bodies. These smaller centers (compared with the main centers of Tashkent, Bukhara, Khiva and Samarqand), relatively close to each other, may find strategic advantages in joint action, considering that these three geographic areas complement each other in the integrated supply of tourism products, experiences, support services and facilities. Primary data was collected through a study with the aim of identifying regional tourism stakeholders' perceptions of the importance and potential of business tourism development and strategies that should be put in place to this end. The results show that stakeholders identify business tourism as a strategic product that should be developed, and indicate some development strategies to be considered in this territory.