Music and visual expressions play a central role in young people’s identity formation and function as important arenas for negotiating norms releted to gender, power, and group identity. In recent years, the Swedish music genre Epa-dunk has emerged as a distinct subcultural phenomenon, particularly rooted in rural areas and closely connected to Epa-culture. The aim of this study is to critically analyze how women are represented in the visual communication of the Epa-dunk genre through a case study of the artist Fröken Snusk’s Instagram posts. By examining the artist’s visual expressions, the study seeks to gain a deeper understanding of how these representations may reproduce, challenge, or renegotiate traditional notions of women, as well as how they can be understood in relation to women’s empowerment. The study is guided by two research questions: (1) Which semiotic elements are used to represent female identity in Fröken Snusk’s Instagram posts, and (2) how do Fröken Snusk’s Instagram posts relate to traditional conceptions of women? The theoretical framework underlying the analysis consists of social semiotics and representation theory, as well as gender and feminist concepts such as the male gaze, sexualisation, objectification, stereotypes, the gender contract and empowerment. Methodologically, the study employs a qualitative semiotic text analysis focusing on five analytical categories: setting, posing, attributes, gaze direction, camera angle and lexical choices, in order to understand how different meaning-making elements interact to create meanings related to gender, power and identity. The results of the study show that Fröken Snusk’s visual expressions are mainly sexualized, even though there is some variation. In most cases, traditional gender norms are repeated through sexualized poses and images that focus strongly on her body, as well as other visual elements that can be connected to the male gaze. At the same time, some images also show signs of women’s empowerment. This can be seen when she appears in active roles in male-coded environments and through the use of objects and captions that signal confidence, independence, and control. Overall, the results show that Fröken snusk are mostly represented in ways that follow traditional gender norms, even if there are a few expressions that can be understood as attempts to challenge them.