The article is devoted to the analysis of verbalization of gender representations and identifying of female dialect discourse potential to study them. The research was done on the material of Middle Ob dialects. The specificity of women's dialect discourse associated with the territorial factor, the conditions of recording of material, genre features, theme is considered. The verbalization of gender representations is considered from the position of expression by different language means. Gender-marked units, words with evaluative semes, serving for the characteristics of men and women are considered are considered at the lexical level. At the level of the text, gender-oriented and self-identifying statements are studied. Representations concerning specialization of labor duties and characteristics of men and women connected with industriousness and domesticity are considered. The analyzed texts reflect stereotypes about the specialization of labor associated with traditional patriarchal values, the discrepancy of which is perceived as a deviation from the norm, and following it as an ideal. These representations are a source of judgments and estimates, they define cultural expectations. The transformations caused by the social and historical changes taking place in society, as well as the social policy of the state in relation to men and women are revealed. These changes contributed to the creating of new criteria for assessing women, had an impact on the design and description of identity.