The article analyzes the use of innovative teaching technologies in the methodology of teaching the Ukrainian language for professional orientation in agrarian universities. The authors consider innovative forms of conducting lectures, practical classes and organization of independent work of students. Considerable attention is paid to the peculiarities of the preparation and conduct of interviews, discussions, public speaking, telephone conversations, etc., which contributes to the development of the individual style of the language of professional communication. The role of systematic work of the student from different types of lexicographic works is defined for the enrichment of lexical and phraseological resources, improvement of language literacy, increase ofculture and increase of the possibility of assimilation of new concepts. The system of communicative tasks is given in order to correct students' speech according to literary norms; enrichment of the lexical stock with speech blocks, clichés, characteristic of business communication; development of skills to select appropriate verbal and non-verbal means for registration of acts of communication taking into account the social status of a partner; Development of control and stimulating competence of organization of speech activity. It is noted that the implementation of the above communicative tasks contributes to the implementation of a set of pedagogical goals: the grammar material is worked out, students' speeches are adjusted and enriched, communicative skills are intensified and polished: to master the communication situation; plan your speech, that is, outline the meaning of the utterance; to select adequate language means for reproduction of the content; provide feedback.