Variability of the poetic norm in the context of globalization and nationally oriented processes, corresponding as two parts o f modem creation o f culture, currently prevails. 1 he main conseąuence o f globalization in Ukrainian lingual creative practice at the end o f the twentieth and beginning of twenty-first century, and the poetry o f New York Group, are the rethinking and renewal o f the traditional lexical-and-semantic paradigms as paradigms relating to image and text creation, making an effort to place Ukrainian poetry in the context of the broadest expanse o f world literaturę. Nationally oriented processes lead to an increase attention to the lingual-and-aesthetic signs of national culture and to the verbalization the national-and-philosophical idea.