The article provides a comprehensive analysis of Viktor Gavrilov's idiosyncrasy as a modern Ugra writer with a unique, hybrid style close to the Leningrad underground. Special attention is paid to the «language game» technique, as one of the dominant ones in some works from the collection “Times. Coda”. Based on the interpretations of the approaches of several scientific schools, based on the material of the poem “(M)art”, the characteristic features of Gavrilov's poetics, synthesizing elements of playful postmodernism and existential lyrics, are comprehensively investigated. The methodological basis of the research combines elements of structural analysis (identification of lexical and syntactic features) and an intertextual approach (identification of allusions and reminiscences). Special attention is paid to parody strategies (the use of reduced vocabulary, neologisms, allusions to classical texts), existential motives (freedom, time, creative act), a specific synthesis of colloquial intonation and philosophical reflection. The results of the study demonstrate that Gavrilov's idiosyncrasy is characterized by a dialectic of playful and serious principles, intertextual saturation, semantic polyphony, and a special type of lyrical subject. These artistic techniques allow the writer to show his linguistic freedom, to manipulate the norms of language to create an aesthetic and expressive effect. The analysis contributes to the study of the poetics of modern writers, the transformations of postmodern text in Russian literature, and the specifics of modern idiosyncrasy. The scientific novelty of the work consists in introducing the texts of a modern Ugra author into scientific circulation, identifying the features of the regional idiosyncrasy and influences, and determining the place of Viktor Gavrilov's work in the modern literary process. The article reflects a holistic approach to the study of regional text, which corresponds to modern trends in the study of individual works in the general Russian literary process.