The training process of future journalists is of great importance in higher education institutions. The aim of it is to form creative, competent, innovation-oriented professionals who are good with words, able to express their thoughts and quickly adapt to a multicultural environment, and use knowledge, skills and abilities to succeed. This is due to modern requirements for the journalistic profession, society's demand for professional skills, improving the communicative and linguistic level of future professionals. The article examines the issue of studying stylistics of mass media as an academic discipline in the training process of media officers. It also reveals the problem of improving the stylistic skills of journalism students in the process of mastering the course as an important factor in their training. The necessity of work on stylistic dexterity of speech in the context of improving the professional skills of a journalist is substantiated as well. It points out the importance of stylistics of mass media in the modern teaching process of future media officers as a means of forming a highly educated language personality that a modern journalist should be like. It is concluded that the stylistics of the media has great communicative potential, which contributes to the communicatively appropriate use of language in the future journalistic profession. Additionally, the study of this educational component will contribute to the assimilation of future journalists of the norms of modern Ukrainian literary language, and the formation of skills to create and edit media texts of different genres and styles. During the study of the educational component "Stylistics of mass media" higher education students master the skills of literate, expressive, clear speech, acquire skills in stylistic editing, use of oral and written forms of all functional styles, following spelling, orthoepic, lexical and grammatical, punctuation, thus improving their communication skills.