Changes in language are largely a process of loosening the old norm and gradually creating a new one. It is believed that the media contribute to the preservation of the norm and the maximum slowdown of changes. Newspapers and magazines fix the graphic appearance of the word, and radio and television — sound. Together they set grammatical, syntactic and other patterns, which guides the people who read and listen to them. The author of the article studied the speech features of the interview genre in modern Tatar journalism. Namely 3012 fragments were analysed and the following conclusions were made: due to the interview genre, phonetic, morphological, lexical, syntactic, orthoepic enrichment of the language occurs; many modern elements borrowed from the Internet are used in print magazines in the Tatar language; there is a tendency to reduce words, use abbreviations, typed language constructions, phraseological units, borrowings, terms, professionalisms, dialectisms, slang expressions, and it is also observed that in different printed publications in the Tatar language, different variants of using common terms are offered in interviews.