In the modern information society, the term communicative culture combines such concepts as the culture of dialogue in business and everyday communication, mutual understanding, and tolerance.Сommunicative culture сharacteristics include value, normative, and informational components.We understand the information component as the content of informationtext, since in the last century, text studies consider text as a speech production of a certain genre form, which accumulates norms and qualities of speech and is aimed at communication, that is, text is an integral component of speech and communication culture.Textual analysis allows students not only to master the full range of knowledge about the vocabulary of the language and its norms, about the grammatical structure and lexical compatibility of words, but also to develop speech skills.The article deals with the development of students and schoolchildren's communicative culture in the process of analyzing professionally oriented text, offers didactic material and tasks that ensure the development of communication skills in the Russian language lessons of schoolchildren and first-year university students of philology in the lessons of methodology, such as "Workshop on Spelling and Punctuation", "Difficult Cases of Spelling and Punctuation", "Speech Practices", etc.