The purpose of the study is to determine themain trends in the development of theGerman language (in comparison with theRussian language) in the context of socio-political transformations, changing social norms, communication conditions, and rethinking of values. The scientific novelty of thework is to establish the factors that determine changes in theGerman language. The article proposes an analysis of norms and values of theGerman society in terms of their synchronous stability and diachronic variability. The development of theGerman language in themodern period is influenced both by global processes (globalization, pandemic, conflicts, etc.), and by the peculiarities of the life of theGerman nation in the context of increasing migration, struggle for gender equality and gender diversity. The authors give examples of neologisms and borrowings in theGerman language that have arisen under the influence of various forms of political correctness, as well as examples of other lexical and speech innovations due to the new value hierarchy. As a result of considering the specifics of social norms and values of theGerman society, the universal and original trends in the evolution of themodern German language, the features of the language policy of theGerman state are determined.