The article deals with the topical problem of the systematization and description of the Russian language functioning in a region of the Russian Federation. On the one hand, the language of a provincial town corresponds to the literary norm reproducing a lexeme with a certain definition, and, on the other, it “creates” a word according to a communicative situation. Such new words do not go beyond the region; their use is geographically fixed and reflects the worldview of native speakers living within this locality. The authors systematize the data on the basis of the lexical-semantic analysis of the detected lexemes, urbanonyms.