The article reveals the content of the concepts of "language culture" and "language norms" in the context of the problem of future specialists' formation. In particular, the issue of forming the language culture of students of specialty 013 Primary Education in the Ukrainian language classes for professional purposes is considered; the place of the training course in thesystem of bachelor's training is determined. Examples of practice-oriented tasks for the formation of skills and abilities of correct use of lexical, spelling, stylistic, grammatical norms of the modern Ukrainian literary language are given.