The article examines the language means marking timeand spacerelated commemorative practices and explores ways in which the urban discourse communicates national values, norms and expectations to city residents. The 102 focus is made on the textual components of commemorative plaques functioning in the urban discourse from the angle of spatialtemporal relations. The motivation was that the choice of a certain historical event and linguistic means representing it reveals what values and attitudes are communicated and which models of socially expected behavior are cultivated by social agents. The empirical data for the study were selected from the official corpus of memorial plaques texts available on the Moscow government open data portal. The content analysis was performed with the Voyanttools and AntConc software to calculate word frequencies and analyze their contexts. The obtained data on the thematic and conceptual dominants of the texts were used to identify and describe commemorative narrative strategies, specific lexical markers and syntactic models typical of urban commemorative texts. As a result, the correlation was found between commemorative narrative strategies and verbal and syntactic linguistic means that emphasize certain cultural and historical events, locations of urban space not only targetting the axiological sphere of the addressee but also promoting certain models of social behavior.