This article analyzes the regional vocabulary of the Provence region found in regional print media focusing on sports. The subject of the study is the regional lexical units characteristic of the Provence region. The object of the research is the functioning of regional vocabulary in the texts of print media on sports. The author examines in detail how the most significant sporting events in the region are described and which lexical units are used. The author's attention is directed solely to lexical units, as an analysis of language units at other levels (phonetic and grammatical) based on written texts is not possible for a number of reasons: a detailed study of the phonetic features of the regional language requires a corpus of audio and video texts. At the grammatical level, no differences between the literary and regional languages are identified, as the texts of print media are composed in accordance with literary norms, while the researcher's focus is not on colloquial forms but on the spoken language of educated speakers of this region's language. For comparison, texts from the most popular national and regional publications covering the same sporting events were selected and the lexical units used in their descriptions were analyzed. A method of complete sampling and contextual analysis was employed for this purpose. The novelty of this research is due to the fact that texts from print media are a very important source for analyzing the national and cultural features of the regional variant of the French language. Existing lexicographic sources at this stage do not provide reliable information about the functioning of linguistic units in everyday speech. Therefore, studying regional language features based on media material has become relevant. It is not by chance that sports themes were chosen for the analysis of lexical units, as they are the most akin to colloquial speech. The conducted analysis showed that regional print media texts on sports are characterized by a wide integration of regional lexical units. This leads to the conclusion that these lexical units are indeed used in the written language of educated speakers and serve as a cultural marker of the French language variant in the Provence region.