The review is devoted to the analysis of the textbook by O. Mykytiuk and I. Farion «Language and Linguists: The Establishment of the Norm», which corresponds to the curriculum of the course «Ukrainian Language for Professional Purposes», currently studied by students of all specialties. It is demonstrated that, by virtue of its content, systematically implemented through the general didactic principle of scientific rigour, this publication meets the standards of a scholarly educational edition. Particular attention is paid to the main object of the scholarly and didactic exposition – the phenomenon of the language norm in its multifunctional representation. The textbook justifiably prioritises a multidirectional interpretation of orthographic norms through a diachronic-synchronic lens. Emphasis is placed on the conceptual dominants of fifteen thematic units and their specific informational content, which enables the tracing of key stages of Ukrainian glottogenesis – from ancient times to the present – as well as significant milestones in lexicographic and terminological studies. The authors also reveal the lexical, phraseological, and word-formation richness of the Ukrainian language, highlight the specificity of its phonetic and grammatical structure, and outline the development of its stylistic system. The originality of the work is further determined by its linguo-personalised component, represented by narratives about precedent linguistic (linguistic-scholarly) personalities, including P. Berynda, M. Smotrytskyi, O. Potebnia, P. Zhytetskyi, B. Hrinchenko, O. Syniavskyi, A. Krymskyi, O. Kurylo, I. Ohiienko (Metropolitan Bishop Ilarion), B. Antonenko-Davydovych, O. Tykhyi, O. Horbach, S. Karavanskyi, O. Ponomariv and V. Nimchuk. High praise is also due to the linguodidactic support materials, through which the authors – employing both traditional and innovative educational methods – promote the development of life and professional competences of future specialists, as well as the cultivation of an intellectually mature, spiritually rich, educated, linguistically cultured, patriotic, and Ukraine-centred personality.