The article considers commercial urbanonyms, that is, the names of cafйs, restaurants, shops, residential complexes and other urban facilities, which may give rise to conflict situations in the society, cause a negative reaction of some citizens or a particular social group, as well as provoke a clash of interests of the rights holders. The article reveals the capabilities of naming examination (a new kind of forensic linguistic examination a new kind of forensic linguistic expertise arising at the intersection of linguistics, law, onomastics and forensic expertology) in identifying factors of urbanonyms’ conflictogenity, negative semantics of names, semantic and lexical ambiguity of urbanonyms, violation of the spelling or grammatical norm in the title, the use the vernacular language, jargon, slang expressions, professionalisms, borrowings (including barbarisms), incorrect use of precedent names.