The article deals with the functioning of new words and expressions in the environment of the English-speaking segment of the Internet, their frequency characteristics, frequency-related emergence of new variants of word meanings and collocations and communicative shifts caused by this process. The relevance is determined by the need to interpret the constantly emerging new words and constructions and the unresolved issues related to this process. The aim is to identify linguistic and communicative problems that can arise as a result of uncodified lexical and other innovations, which, in fact, creates a new, sometimes short in time, communicative norm of electronic communication.