At the beginning of the 21st century, the development of digital technologies and the expansion of internet communication have led to the formation of a new type of verbal interaction that has a significant impact on all levels of the language system, primarily on vocabulary. In the digital environment, the Russian language demonstrates a high degree of dynamism, which is manifested in intensive processes of lexical renewal, changes in the semantics of existing lexemes, and transformations of stylistic norms. These processes determine the relevance of linguistic analysis of internet discourse as an independent object of scientific research.