The mediatisation of politics is a sustainable trend in the development of modern information and communication space and is implemented, inter alia, through the system of communication of government and society, political actors, institutions and media. In the Spanish-language media, which combines elements of several semiotic systems, journalists implicitly ridicule politicians or socio-political phenomena, deliberately violating the linguistic norm and creating the effect of deceived expectations at the expense of lexical-semantic and graphical transformations of verbal and graphic precedent phenomena by replacing or adding lexical and/or graphic components, homonymic word play, as well as creating neologisms by combining precedent names for the naming of phenomena not previously existing in Hispanic linguistics.