The article presents a comprehensive analysis of the impact of Internet memes and social media discourse on the evolution of contemporary English, focusing particularly on the processes of lexical innovation, semantic shift, and pragmatic adaptation of linguistic units.In the digital age, communication increasingly takes place through multimodal platforms such as TikTok, Twitter/X, Instagram, and Reddit, which serve as powerful instruments of sociolinguistic dynamics.These platforms not only facilitate the rapid dissemination of slang and emerging expressions but also create new contexts in which users engage in collective linguistic creativity.Internet memes are interpreted as cultural and semiotic units that combine text, imagery, audiovisual effects, and situational context, ensuring the effective circulation and consolidation of new linguistic forms within the global communication space.The article emphasizes that memes function as mechanisms of social identification and linguistic play, reflecting the values, moods, and trends of youth subcultures.The study demonstrates that memes are not merely reflections of linguistic change but active catalysts of language evolution, fostering the emergence of new lexical items, neologisms, and grammatical patterns.The growing influence of Internet culture is shown to shape new norms of speech behavior, where the boundaries between spoken and written, formal and informal language are increasingly blurred.The linguistic transformations driven by digital environments reveal a profound reconfiguration of English lexis, syntax, and pragmatics, as well as a reconsideration of the role of context in communication processes.The conclusion highlights the necessity of an interdisciplinary approach to this phenomenon,