The determination of the semantic extent of lexical units which refer to the nomination of an individual has led to a more precise lexical image of the speech of the Svrljig area, but also to the understanding of the cultural identity of a single linguistic community. In a word, the formation of these lexical units is primarily based on visual perception (color, size, shape and the like). At the same time, their final form was also influenced by the socio-cultural specificities of the speech community which rested on the traditional human life values of people living in a rural environment. The volume and diversity of the nominations used to denote physical characteristics reflect a clear cultural specificity of the speech community in which everything that disrupts the ideal of a natural image and is not in accordance with the social norms is deemed negative.