This article examines the influence of attention economy on the linguistic structure of the Russian literary language in social media. The relevance of the study is обусловлена тем, что digital communication prioritizes speed, visibility, and user engagement, which in turn reshape traditional linguistic norms. The paper analyzes syntactic compression, fragmentation, lexical economy, and expressive strategies as key features of online discourse. Furthermore, it demonstrates that linguistic structures are increasingly adapted to the constraints of attention-driven environments. The study concludes that these changes do not represent degradation of the literary language, but rather its functional adaptation to new communicative conditions.