In connection with the transition of the Kazakh alphabet to the Latin script, further improvement of the orthological codification of the Kazakh language becomes relevant. As you know, the system-centric object of the science of orthology is the norm / linguistic norm / literary norm. In passing, we note that there are still unresolved issues in the definition of a linguistic norm / literary norm in linguistics. In recent years, the problems of orthology have been actively developed in Kazakh linguistics, incl. special attention was paid to the study of spelling, orthoepic, lexical norms of the modern Kazakh literary language. First of all, there is a need to define the essence of the norm as an ontological category and the creation of an integral orthological theory, which will contribute to a deeper understanding of the phenomenon in general of the linguistic norm, its systemic properties and functioning features, in particular. And also the unification and codification of the language norm will have an effective impact on further improving the language culture and the development of language capital will contribute to ensuring the full activity of the Kazakh language as a state language. The article analyzes the relationship and difference between the concepts of norm – linguistic norm – literary norm and the characteristic features of norms – regulatory function, tradition and internal dynamism.