The material of the article, according to the author, gives reason to believe that the well-known modern linguistic processes, which are perceived as harmful and destructive (and have been characterized as damage, destruction, impoverishment, degradation and even deathof the Russian language for 30 years), occur on the periphery lexical system without affecting its core. The lexical core, in terms of conceptualization of the world, corresponding to the center of the linguistic picture of the world, remains stable and comprises the linguistic standard that is based on linguistic traditions and norms.