The media plays a pivotal role in the Patriarchal ideologies gender roles and norms continue to be propagated through images presented in the mass media in both overt and subtle ways despite efforts being made towards fighting gender discrimination and stereotyping. The study sought to establish how masculinity is constructed in talk show discourse by analysing the language used by participants in the show and the underlying ideology that influences lexical choice. Critical Discourse Analysis was used both as theory and as a tool for the analysis of discourse. This study revealed ways in which what seems as normal every day language.