Broadly diffused languages, like Spanish, enjoy diverse variations. In the international space common to Spanish, such as that covered by radio and television, the most sought after variants are those with the largest audience, although criteria are often subjective. In order to make decisions in this matter, the article offers proposals based on dispersion criteria (e.g. the number of countries that use a given norm) and population criteria (number of speakers). To exemplify this, the phonetic norms most frequently heard internationally are described, and cases of lexical variation are presented. The conclusion is that the media, promote national and international standardization turning it is to their advantage.