The modern tendencies of values, life principles and social dogmas development dictate new rules of behavioural norms and public ambitions determination. In conditions of the up-to-date global dynamic struggle against domestic violence, touching all categories of the society through the whole history of humanity, all modern languages, especially English, transform due to actualization of the family abuse topic. While the historical genre represents the tendency of normalization and justification of domestic violence, the sections of politics, law and sociology show more equitable and progressive directions of agitation, invoking the society to combat against this issue. The central target of the article is to analyze lexical modifications of English language to form the common attitude towards the intimate partner violence theme and uncover the ways language makes an impact on people`s thinking referred to this current problem. Using the discourse analysis method, the lexical units of the family abuse topic in different contexts and meanings have been considered, which made it possible to shape the attitude of social institutes and the community in general towards the domestic violence problem.