Abstract This paper considers lexical combinations of choice functions where at least one is interpreted as arising from a norm. It is shown that in for all possibilities in which a norm is present, in general final choice may be consistent with preference optimization, but that it need not be so. It is concluded therefore that a fruitful approach to understanding the effect of norms on choice is to consider particular classes of norms rather than norms in general as in the work by Wulf Gaertner among others.