The name-picture verification task is widely used in spoken production studies to control for nonlexical differences between picture sets. In this task a word is presented first and followed, after a pause, by a picture. Participants must then make a speeded decision on whether both word and picture refer to the same object. Using regression analyses, we systematically explored the characteristics of this task by assessing the independent contribution of a series of factors that have been found relevant for picture naming in previous studies. We found that, for "match" responses, both visual and conceptual factors played a role, but lexical variables were not significant contributors. No clear pattern emerged from the analysis of "no-match" responses. We interpret these results as validating the use of "match" latencies as control variables in studies or spoken production using picture naming. Norms for match and no-match responses for 396 line drawings taken from Cycowicz, Friedman, Rothstein, and Snodgrass (1997) can be downloaded at: http://language.psy.bris.ac.uk/name-picture_verification.html.