The second part of the paper considers the norms of using various lexical and grammatical categories of pronouns. Additionally, the research reveals their significance in promoting school students’ speech culture. Sixth-form students learn to differentiate between lexical-semantic and grammatical norms, use pronouns correctly in sentences as well as in texts, and examine them with the help of linguistic analysis and generalisation. This approach to learning pronouns encourages schoolchildren to evaluate speech in terms of correctness, to detect speech errors and correct them. The presented methodology for studying pronouns helps to engage schoolchildren in unsupervised research activity when proofreading texts with the aid of algorithms. It also increases the cognitive activity level in the classroom and forms speech culture.