The existence of a large body of literature in the Tyneside and Northumbrian dialects, dating from the late 18th century and continuing to the present day, testifies to a strong and enduring sense of regional identity closely associated with an acute sense of the differences between these dialects and Standard English/RP. Although much of this literature is conservative in nature and conservationist in intent, more recent examples in the local and popular press attempt to represent the salient features of the modern urban dialect (Geordie). This article examines extracts from a selection of texts, dating from George (Geordie) Ridley’s The Blaydon Races (1862) to cartoons in the Newcastle local newspaper, The Evening Chronicle(1996-7) and from Viz comic (1998). In the texts examined, semi-phonetic spelling is used to represent features of the Geordie accent. This article demonstrates that, whilst some features of the traditional dialect have been dropped by the more recent writers, others, such as the monophthongal/u:/in words such as ‘ town’, ‘brown’, spelt <toon, broon> are retained, notably in lexical items having referents which are closely bound up with local identity. Features found only in 20th-century texts often indicate very localized shibboleths, distinguishing Geordies from ‘Makkems’ (citizens of Sunderland, about 15 miles south-east of Newcastle). Recent sociolinguistic research points to a tendency for supra-local norms to replace the more traditional forms indicated by the spellings in dialect literature. This article argues that the prominence of local forms in dialect literature may represent an assertion of local identity in the face of the perceived threat of cultural and linguistic homogenization.