Шевчук С. Українська мова у сфері міжнародного бізнесу: між локалізацією та англізацією strategies for adapting Anglicisms into Ukrainian linguistic norms, including transcription, calque translation, semantic adaptation, and the creation of new lexical units.The study concludes that effective use of the Ukrainian language in international business requires a balanced approach between localization of global terminology and adherence to linguistic norms.Ukrainian possesses sufficient word-formation potential to develop its own modern business terminology, which contributes to strengthening the national economic space and preserving linguistic identity.