In the article, the issue of rhetoric as a factor in shaping the linguistic culture of Ukrainian society under conditions of globalization transformations is revealed.The theoretical foundations for interpreting language culture as a conscious aspiration for normativity, accuracy, and stylistic appropriateness of linguistic expression in various sociocultural contexts are highlighted.It is clarified that rhetoric occupies an integrative position between linguistics, logic, cultural studies, and pedagogy, ensuring the development of the ability to use linguistic resources persuasively, argumentatively, and ethically.It is emphasized that rhetorical competence serves as the foundation for the development of critical thinking, civic engagement, and linguistic subjectivity of an individual.It is underlined that rhetorical practice facilitates the transition from passive mastery of linguistic norms to their active application as an instrument of social interaction, influence, and communicative responsibility.It is stated that rhetoric ensures the conceptual integrity of an utterance, which relies on the logical consistency of thinking, argumentation, and the organization of the semantic structure of speech.It is outlined that the ability to logically structure, formulate, and justify the speaker's position is essential for shaping collective opinion, developing public argumentation, and preserving cultural heritage.It is specified that rhetorical expressions serve as a means of representing national identity, cultural memory, and historical-semantic values.It is established that rhetoric currently demonstrates an insufficient level of integration in the educational process, which limits the development of skills in argumentation, persuasion, and effective public communication.It is noted that the application of rhetorical methods in education activates the cognitive, cultural, and communicative potential of society.It is outlined that the combination of rhetorical, ethical, and logical-cultural components ensures the formation of high linguistic culture as an indicator of the nation's spiritual maturity.