The article aims to focus on the impact of digital technologies on language, paying particular attention to digital English discourse and its linguistic features in online platforms, reflecting current Internet communication trends.The role of digital platforms (social networks, messengers, forums) in forming new language models, lexical innovations, syntactic simplifications and multimodal communication is considered.The paper examines how IT technologies have transformed communication, language use and reshaped linguistic norms and social engagement.Typical lexical items, stylistic features and pragmatic functions of digital discourse are analysed.The author highlights the contributions of linguists in investigating key features of digital discourse such as informality, multimodality, immediacy and interactivity.A rapid development of new linguistic forms such as emojis, emoticons, abbreviations, shortenings, hashtags, and innovative lexical items is observed, reflecting both the expressiveness and efficiency demands of digital communication.The research emphasises the process of human-machine interactions with the role of chatbots and their ability to simulate empathy and involvement in informal, dynamic conversation.Ongoing transformation of human communication due to digital technologies, particularly the dynamic nature of digital discourse and its multimodal features, suggests the prospects for further research.Linguists must investigate the influence of emerging technologies such as artificial intelligence, augmented reality and virtual reality on language use and linguistic norms.The research material aims to contribute to a deeper understanding of the dynamics of the English language in digital contexts and the notion of digital discourse.