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Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data – WordNorms – Word Norms
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Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data
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Publication
Authors
Rabikar Chatterjee
Wayne S. DeSarbo
Year
1992
Journal
Marketing Letters
DOI
10.1007/bf00994083
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