Abstract By comparing translations and retranslations of several children's books into Hebrew done over a span of 70 years we try to find out what linguistic and translational norms prevailed at different periods and what changes occurred in these norms, in a framework of the changing historical, cultural and linguistic situation. In recent years there has been a growing tension between the acceptability of the "commissioners" and that of the "customer"—the child. This study found that recent retranslations tend to lower the high literary style customary in previous translations and comply with up-to-date linguistic norms. This concurs with a tendency to put "readability" as a central issue.