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An empirical framework for identifying key confirmatory factors of online ratings from unstructured text reviews – WordNorms – Word Norms
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An empirical framework for identifying key confirmatory factors of online ratings from unstructured text reviews
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View DOI
Publication
Authors
Sunghoon Kim
Jia Yue Gao
Jongkuk Lee
Year
2026
Journal
International Journal of Research in Marketing
DOI
10.1016/j.ijresmar.2026.05.004
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